Galveston Bay Foundation

Galveston Bay Foundation had a free app that told Houston homeowners exactly how much to water their lawns. It saved people money and saved the bay. Almost nobody had heard of it. We stopped talking about conservation and asked the question homeowners were already typing into a search bar: Am I killing my yard? Every answer pointed to WaterMyYard.org. The campaign was bilingual from the start, with billboards, radio and digital timed to the summer watering season.