Trentino's packaging wasn't selling. It wasn't coming off the shelf. It was stale. They needed something with life. A personality. A true brand. We rebuilt the packaging from the ground up and gave every flavor its own voice, so the copy carries the personality as much as the design. The old box blended into the freezer aisle. The new one asks to be picked up.
By the numbers
Before
stale box that blended into the freezer aisle
After
a brand with a voice for every flavor
“I was blown away how they came up with such a cool and creative way to package our brand. They were so fun and easy to work with!”
