Becks Prime

Restaurant branding by 5+8, Houston

Becks Prime has made some of the best burgers in Houston since 1985. No shortcuts. No gimmicks. But even when you're doing everything right, people can forget to notice. They didn't need a new story. They needed to remember how to tell it. So we mixed new school with old school: influencer collaborations, AM radio, and everything in between, including Jeff in a Santa suit. The result was higher sales in 90% of their restaurants. Then for National Burger Day we ran a buy-one-get-one offer across nine locations with almost no paid media behind it. It became the most successful promotional day in Becks Prime history. And it wasn't a one-off: for their anniversary party we did it again, with burgers sold up 47% over prior years and new customers up 23%.