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Text JOB to 69922
SERJobs
SERJobs had 45 days to get 1,000 people signed up for job placement and career services. Most of the people they needed to reach did not have smartphones and were not on social media. So we reached them where they already were: family-run restaurants and neighborhood businesses, with the message on napkins, cups and posters. Every one carried the same line: Text JOB to 69922. No app. No form. No account. The campaign brought in 1,100 sign-ups, and SERJobs kept it as a permanent part of how they recruit.
By the numbers
- 45
- days to reach the goal
- 1,000
- sign-up goal
- 1,100
- people who signed up
“With this request, we weren't sure it was at all possible, but we were happy to be wrong because their speed and creative ingenuity not only met our goal, we exceeded it.”