Lyft needed to win the Gulf Coast against, you know, Uber. So we sent a mobile video truck to Pride Parades from Houston to New Orleans, set up hot cocoa-equipped charging stations at the Houston Livestock Show & Rodeo, created a MarioKart moment at Comic Palooza, built (with our hands and nails) a monument at the Nutcracker Market, and helped launch a summer concert series across five cities. It was a lot. It was fun. And it worked to deliver 8x app downloads over the previous year.
By the numbers
5
Gulf Coast cities
6+
major events activated
8x
app downloads over the previous year
“We absolutely love working with 5+8! The team always brings new and fresh ideas to the table and worked at lightning speed!”
