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U.S. Hispanic Mother's Day
Samsung
Samsung brought us in early on creative concepts for their U.S. Hispanic Mother's Day and Holiday work. Over several months we worked alongside other agencies and Samsung stakeholders, with our bilingual team reading every idea to make sure it was written for the audience, not translated at them. No stereotypes, no shortcuts.
By the numbers
- $3.2T
- U.S. Latino economic output in 2021
- 25%
- Hispanic adults who were smartphone-only internet users in 2021
- #1
- Samsung's position in the Latin American smartphone market in 2021
“I went back to my calendar to remind myself of when we briefed y'all… oh it was just two days ago. And in that time you created such EPIC scripts! AMAZING work. I look forward to us partnering together more!”