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Four years in
SEARCH Homeless Services
SEARCH came to us in 2022 with a problem most nonprofits have and few name out loud. What people believed about homelessness was wrong, and it was costing them donors, volunteers and support. We stopped talking around the myths and started naming them, using facts from their own impact report. That first campaign became a partnership. We built their identity system and brand guidelines, a distinct look for House of Tiny Treasures, and the Building Together capital campaign for their new home on Pease Street.
By the numbers
- 2022
- mythbusting campaign
- 2024
- brand identity and guidelines
- Today
- still their creative partner
Results
- Built a new and distinct identity for SEARCH Homeless Services.
- Integral in the design implementation of environmental graphics for the new SEARCH building.
- Created the Building Together capital campaign, including the donor paver program.