Southern Star Brewing Co.

In spring 2020, when restaurants and bars shut down, Southern Star lost one of its biggest revenue channels overnight. They could not sell kegs or cans to their usual food and beverage partners, and they needed a new revenue stream now. We launched The Inactive Jogger, sweatpants made for the new, more sedentary you. Sold through their online store and promoted through email and social, the campaign ran on a $0 budget. In less than a month it became the best-selling product in the brewery's history, with every sale going directly to the local business that needed it. The work also won Best in Show for copywriting.