Southern Star Brewing Co.
Brewery branding by 5+8, Houston
In spring 2020, bars and restaurants shut down and Southern Star could not sell a keg or a can to anyone. The brewery needed a new revenue stream right away, and everyone stuck at home needed something to laugh about. So we sold sweatpants. The Inactive Jogger: sweatpants for the new, more sedentary you, with a waistband that stretches so you don't have to. Sold through the online store and pushed through email and social on a $0 budget, it became the best-selling product in the brewery's history in under a month, with every sale going to a local business that needed it. The work also won Best in Show for copywriting.
By the numbers
- 0%
- paid media
- 100%
- of proceeds to local businesses
- #1
- best seller in under 30 days
“I feel that 5+8 has taken the time to deeply understand both our business and our culture and seems to seamlessly integrate both of those things into the work they provide for us. I can't find enough great things to say about my experiences working with 5+8.”
